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SANT'AGATA WANTS A PIECE OF THE SUV PIE, BUT PLANS TO KEEP SUPERCARS' EXCLUSIVITY
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We may not think of Lamborghini as a company with much interest in sales volume - that wasn't its main goal for as long as anyone can remember but the artisanal supercar batchmaker will aim to double its sales by 2019, Reuters reports. Lamborghini expects to produce 7,000 units a year by this year, owing largely to a long-awaited SUV model, chief executive officer Stefano Domenicali told Reuters this week.
The upcoming SUV, which may or may not be called Urus, will be priced around $200,000 to allow it to compete with other entries in the not-too-wildly-expensive-SUV segment.
The brand's second SUV (after the LM002) was previewed by the Urus concept at the Beijing motor show in 2012, and at the time it was expected to be powered by a VW Group 4.0-liter twin-turbo V8 engine. Powerplants for the upcoming SUV have not been confirmed just yet, but they are expected to be sourced from the Audi and Bentley parts shelves. The SUV is expected to debut in production form in 2018, prior to a likely preview in late 2017 (the Frankfurt motor show is a good candidate for the launch).
One of the more interesting parts of this plan to boost sales is that supercars will still amount to h... [more]