'56 MERCURY MONTCLAIR
235 bhp, 312 cu. in. overhead valve V8 engine, single four-barrel carburetor, three-speed Merc-O-Matic automatic transmission, independent front suspension with A-arms and coil springs, live rear axle with semi-elliptic leaf springs, and four-wheel power-assisted hydraulic drum brakes. Wheelbase: 119" For 1955, the freshly restyled Mercury lineup featured a longer, lower styling theme, with the new Montclair taking its place at the top of the model line. Much more than badge-engineered “upscale Fords”, the Mercury brand appealed to the growing numbers of new-car buyers that demanded more for their money than basic transportation. With a successful product strategy that emphasized powerful and modern overhead valve V8 engines, glamorous two-tone paint treatments and a multitude of standard and optional amenities, Mercury attracted record sales in 1955. In 1956, Mercury advertising copy expanded on this successful formula: “You are ready to start a beautiful new friendship with a car that looks big, rides big and is big in every way…your 1956 Mercury.” It goes on to emphatically state: “Your Mercury gives you not just beauty, but distinctive, exclusive styling; not just higher horsepower, but more useable horsepower; not just higher resale value, but the best resale value in the field”. In addition, the five NASCAR Grand National victories won by Mercury in 1956 created even more enthusiasm and favorable press for the marque. The car offered here, a 1956 Mercury Montclair two-door hardtop coupe, is a very attractive example of Mercury’s growing stature during the 1950s. A very attractive and authentic ground-up restoration of a rust-free Arizona car, the Montclair features an arresting red and white two-tone exterior finish, gleaming brightwork, correct “spinner” hubcaps and period-correct wide whitewall tires. The interior is likewise correct and attractive in presentation with a red and white dash and door panels, two-tone seats, black carpeting, a clock and a pushbutton-operated AM radio. Underhood, the fully detailed engine bay is period correct in appearance as well with correct finishes, labels and components throughout. The powerful 312 cubic inch V8 engine is mated to a Merc-O-Matic automatic transmission, and other features include power steering, power brakes, and a dual exhaust system. Benefiting from careful ownership and maintenance, the Montclair also comes complete with a battery tender and a soft red California Car Cover. Described as “mechanically perfect”, this 1956 Mercury Montclair is a very attractive and enjoyable example of one of the most desirable American automobiles of the 1950s. With its attractive restoration, all that is required is an enthusiastic new owner to drive, show and enjoy it.
Price: $43,000.
Call My Classics and Hot Rods
856-840-3127 MT. ROYAL, NJ
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