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CES 2019 Imagines the Future of In-Car Entertainment

CES is the tech show, but as our cars become more and more sophisticated, its also become a must-see auto show. With 170 exhibitors showing automotive products, its easy to pick up on key trends. This year, its all about how you will or wont interact with the outside world in the near and distant future, especially when cars start driving themselves. The Near Future Audi wants to be on the forefront of automakers building their own autonomous vehicles, with the A8 already offering SAE Level 3 autonomous functions in certain markets. Being the farthest ahead in putting vehicles in customer hands, the company is starting to think seriously about what youll do when you arent driving. What makes their ideas particularly interesting is that they can be applied to passengers much sooner. The cooler of the two ideas integrates virtual reality headsets into the car. Holoride, a start-up co-founded by subsidiary Audi Electronic Venture GmbH, integrates the virtual reality headsets with data from the car, turning an A3 e-tron hatchback into a real-world version of Star Tours, except with Guardians of the Galaxys Rocket Raccoon instead of Darth Vader (an E-Tron EV SUV is shown below). It works like this: Marvel Studios helped create a custom game featuring Rocket flying a spaceship through an asteroid field thats played through VR headsets in the back seat. The headsets are wired into the car so that when the car accelerates, brakes, or turns, the same happens in the game so the player feels everything happening on the screen. Holoride says the technology could also be applied to movies and TV shows. Because your eyes are seeing what your inner ear is feeling, the company says it shouldnt cause motion sickness (unless youre the type to get sick on roller coasters). Audi demonstrated the tech by putting the car on a racetrack with a professional driver, but its intended to work on the streets. Holoride says future vehicle-to-vehicle and vehicle-to-infrastructure communications technology could allow it to incorporate more of real-world driving into its games, such as making a stoplight into an obstacle or boss. Holoride hopes to bring their VR games to market in the next three years. WayRay is on the cutting edge of head-up displays (HUD) with their holographic projections that are bigger and clearer than were used to today and unaffected by things like polarized sunglasses. Thats just the beginning, though. WayRays latest work incorporates augmented reality into its displays to keep the drivers eyes up while providing them with critical information. The prototype, installed on a Genesis G80 , projects 3D images onto the road ahead like arrows that seem to go up the street and around the corner youre meant to turn on and markers showing the locations of gas stations you cant see behind buildings. Although the tech making its way to cars soon creates a display only marginally larger than the biggest on the market today, WayRay says its close to system that can use the entire windshield as a see-through augmented reality screen. To keep a driver from getting distracted by too much information, an eye tracking system would monitor where the driver is looking and only display information there. Like some infotainment screens, WayRays technology also has the ability to show the driver and passenger different images, so while the passenger may see a windshield full of information, the driver will only see important driving information, at least until cars become autonomous. Even cooler is whats coming next: side window projectors. WayRay says its working to shrink its technology enough to fit in the top of the door card, projecting augmented reality holograms up onto the side windows. Like the windshield tech, the driver would be limited in what they see, but passengers could see a wealth of information about the world around them. WayRay is even working on ways to retrofit the technology to older vehicles, ideally the rear side windows of taxi cabs and the like where passengers could learn about the city around them as they go. WayRay says the side window technology is just three years away and the windshield technology could be even closer, but when you see it in a production vehicle depends on the automakers. So far, WayRay is officially working with Honda , Hyundai , and Porsche , but other automakers are unofficially looking into the tech as well. Valeo is working on see-through technology, too, but to a different end. Pickup trucks from the big three players, Chevrolet , Ford , and Ram , all offer trailering packages with the ability to install a back-up camera on the back of your trailer so you can still see behind you. Its handy, but the perspective is off what with the camera being way behind the back of the truck. Valeos Invisible Trailer software uses input from the trucks 360-degree camera system to figure out what the perspective ought to be and blend the trailer camera with the trucks back-up camera. As a result, the trailer is simply edited out of the rear-view image, allowing you to see through it without your brain having to compensate for the change in perspective. ConnectedTravel has partnered with Honda to bring more of your smartphone functions into the dash and reduce distractions while not impinging on your totally connected life. Through the Honda app, youll be able to work simplified versions of the apps you use the most. For example, most people tend to order the same thing every time at their favorite restaurant, so by linking your GrubHub account you can easily place an order for your usual and pay with a saved credit card. Likewise, if you pull into a gas station with smart pumps, you can select your pump and pay from the infotainment system without ever going for your wallet. If youre in the mood for something new, the system will help you find a restaurant, give you directions, and help find parking when you get there. The same is true if you want to see a movie. The system works both through the touchscreen and, to reduce driver distraction, through voice commands. The system will learn your preferences and habits as you go so it can be more helpful in the future. Following the in-dash app will be a tablet-based app for the kids in the back seat. A series of simple games are loosely connected to what the car is doing i.e. if the car is moving forward, your character moves forward, but if the car stops, the character stops. By completing tasks in the games, users earn points which can be redeemed in a marketplace for things such as gift cards and discounts at major retailers. The points and the rewards are free monetarily, but the retailers are betting your anonymized data and brand loyalty will be worth more in the long run. The tablet also interacts with the vehicles infotainment system if the driver allows it, letting the kids change the radio, rear cabin temperature, and send destinations to the navigation system. Audi at 2019 CES Audi has another, less-involved idea for making the car part of the entertainment experience, but only when its parked. Utilizing a number of systems on an A8, Audi and Marvel designed an experience wherein the cars seats, active suspension, ventilation, and lighting systems act in concert with an action movie to enhance the experience. Demonstrated with clips from Avengers: Age of Ultron, the cars active suspension jostled passengers around as cars on screen raced and crashed while the seats vibrated with explosions and air vents blasted. The lights change with the mood of the scene and the cabin temperature varies, too. The only additional equipment needed, says Audi, are vibrating motors in the seats and a dedicated computer to control and coordinate the vehicles responses to the movie. For the demo, the movie played on a big screen in front of the car as well as on the infotainment screen and rear seat entertainment screens, but Audi says future iterations could use tablets or VR headsets. Theres no production timeline yet for the tech. The Future Future Intel had a similar idea as Audi, but without the headsets. Instead, it removed the second-row seats from a new BMW X5 and put a pop-up big-screen TV right behind the front-row seats. You sit in the third row and enjoy interactive media en-route to your destination both on the big screen and projected on the windows. In theory, the vehicle is autonomous. You summon it with your phone, the vehicle pulls up, recognizes your phone, unlocks the door, and welcomes you with a message projected on the window. You climb in and a digital assistant verifies your destination, shows you the route and the time needed to get there, and off you go. Once youre moving, the fun begins. The screen rises, and projectors mounted in the headliner extend the image to the side windows for a 180-degree experience. For this demo, Intel partnered with DC Comics for a Batman theme. The vehicle is branded with Wayne Enterprises logos and your digital assistant is none other than Alfred Pennyworth, the butler. As youre cruising along, comic book-style images of Gotham City streets are projected on the side windows so you cant see the safe, boring city youre actually commuting in. To keep you entertained, DC and Intel designed a custom digital comic book reader that projects panels from a Batman comic on the screen and allows you to flip through it with BMW s gesture controls while coordinated music plays. If youre not interested in reading, the system also displays movies using both the screen and the windows. You can also watch movie previews and buy movie tickets through Alfred. Along the way, a tablet between the seats displays your position on a map, your route, your ETA, and an illustration of all the vehicles and objects around you the autonomous car is watching as it drives. You can also bring up the vehicles exterior cameras if you want to see whats going on out there. As you approach your destination, warnings pop-up so you know not to start a new video. When you arrive, the screen lowers and both it and the door windows bid you farewell. Intels demo is purely a concept at this point, but the company thinks theres lots of potential for this kind of in-car entertainment once autonomous vehicles become a reality, and its not alone in watching that trend. More from 2019 CES: News Made by Ford, Toyota , Audi, and Other Automakers Future Cars May Use Your Fingerprints and EKG Traces Artificial Intelligence Tech for Our Autonomous-Car Future 2019 CES Highlights: Innovations in Enviro-Sensing for Robocars The post CES 2019 Imagines the Future of In-Car Entertainment appeared first on Motortrend .

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