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Audi TT May Live on as a Sporty Electric Car

Audi is shifting its resources to electric cars, mobility, and technology, which may leave no room for the TT in its future lineup. A report from Autocar revealed Audi was re-evaluating the future of the TT , but now, Audis tech development boss says hes fighting to keep the TT and turn it into an electrified car. Audi board member for technical development Hans-Joachim Rothenpieler says there have been emotional discussions about the TT among the companys management. Some people say we should stop it but I say that its part of our DNA, he told Auto Express . Were fighting for it. We want it. Its our DNA and thats what were fighting for. Im going to convince my colleagues on how it can be electrified. Rothenpieler said the Audi R8 could also be saved through electrification. The same applies toR8as to TT, Rothenpieler said. Were involved in discussing this, and these models and RS will need a change into e-mobility. Audi CEO Bram Schot is maintaining his poker face, however. Audi will always have icon cars, he told Auto Express . We are an emotional brand.The E-TronGT will be a new icon. But with the TT and R8, were also looking at volumes because profitability is something we need to focus on. Recently, he told Autocar , I've got some things cooking which could replace TT, though not necessarily directly. Audi will introduce a line of E-Tron electric vehicles , including a midsize SUV , small SUV, Sportback , the China-only Q2 L, and a four-passenger sedan previewed by the GT concept. Audi promises to introduce 12 pure electric vehicles by 2025. Given that the TT has always had a relationship with the Volkswagen Golf , and the ID hatch is a kind of spiritual successor to the Golf, there would be some poetry in a future TT sharing the MEB platform of the ID line, which will also include a crossover, sedan, and microbus tribute. And as we've seen with the recent ID Buggy concept , the economies of scale of VW 's flexible skateboard platform can give niche cars a better shot at production. Whether that's what Audi'sRothenpieler has in mind remains to be seen, however. Source: Auto Express The post Audi TT May Live on as a Sporty Electric Car appeared first on Motortrend .


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