This is more of a statement from Rivian than an announcement. The company has made it quite clear that it has the stomach to take on the biggest, baddest bully in the market - Tesla - head-on. Even though Tesla enjoys a better brand recall, Rivian has taken an alternate path to become a household name in the EV adventure lifestyle segment. The startup from Michigan has been promoting its Rivian R1T truck as an EV camper now. Seeing the photos on the company's social media, we must say it looks exciting.
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