The 32 nd edition of Mecums Original Spring Classic brought out plenty of Six-figure Mopar sales There is an old adage when selling a car at auction, that when two collectors with deep pockets want the same car, you never know what will happen. That was true when Mecums 32 nd Original Spring Classic offered cars and automobilia (original dealership, marketing, and promotional items) from the collection of the late Steven Juliano passed away late in 2018. Mecums Indy Auction in May was the venue that Julianos heirs chose to offer the collection of one of the true giants in the Mopar hobby. Among the items offered were several of the Rapid Transit Road Show cars from 1969 to 1971, factory Dodge concept cars, cutaway auto show engines, and an incredible number of mint dealership marketing and promotional items. But the surprise and star of the auction was the 1969 Plymouth Barracuda hardtop. Nonetheless, this was no ordinary 1969 Barracuda. Rather, it was equipped with two key options; first was the A53 Formula S package combined with it being one of just 937 produced in 1969 with the Mod Top option. It carried a pre-auction estimate (the expectation of what it would sell for) of $50,000 to $70,000 but shattered everyones expectations by the time the hammer fell, taking in an incredible $440,000. This was the highest price paid of all of the Juliano-owned Mopars (his Shelby Cobras sold into the $2 million range). When one looks back at the life of Steven Juliano (1958-2018) I think its safe to say that his was a life very well lived. He was known as both a private as well as a generous man who loved sharing his enthusiasm for all his automotive passions with everyone around him. The Mopar community is certainly poorer for his passing but his legacy will live on forever in the hearts of not only Mopar enthusiasts, but the much larger collector car community. The Mopar community is much richer, that he lived his automotive life the way he did. Steven Juliano, Mopar collector extraordinaire, may you rest in peace. Sold new for the 1969 model year by Goddard Motors Inc. in Jennings Missouri, this Barracuda, with the Y13 on its fender tag, indicates that this Barracuda was ordered as a dealer demonstrator. Whoever ordered the car at Goddard Motors ticked off all the important boxes; the 340/275-horsepower V-8, TorqueFlite three-speed automatic transmission, power steering, power brakes, factory air conditioning, Rallye instrument cluster, and the years top in-dash audio option, the solid state AM/FM radio. While the floral Mod Top exterior and interior trim wasnt very popular at the time, theres no question that for two Mopar enthusiasts who went head-to-head on this car, with only one driving away with the prize, it certainly was in Indy. We cant recall any non-Hemi second generation Barracuda generating a price like this at auction, $440,000. Can you? The 1970 Rapid Transit Road Show Plymouth Road Runner was expected to be one of the highlights of the Mopars coming from the Steven Juliano collection, with a pre-auction estimate of $250,000 to $400,000 and it didnt disappoint. Selling for $341,000, on the high side of the range. This one was built by Romans Chariot Shop of Cleveland, Ohio. Its powered by a 426/425-horsepower Hemi backed up with a three-speed TorqueFlite transmission. Discovered by Steve Juliano and Ed Meyer in Kalamazoo, Michigan, it was restored in 2000 by Ken Hackett. The Candy Gold with Pearl White vinyl roof is a striking color combination designed to attract attention at auto shows and while out on tour. Its most distinguishing styling feature? The nine-inch Cibie headlights which were at the time, probably not street-legal. This is one crazy Plymouth, the Rapid Transit System 1970 Duster. This was one of those cars that exceeded, by a huge margin, its pre-auction estimate of $150,000 to $200,000. When the auctioneer declared it sold, the final price was $264,000. This one was built twice by Bryon Grenfel for Chrysler Corporation, first in 1970, then restyled for the 1971 auto show circuit. It was discovered virtually abandoned in 1995 where it sat since 1982. It was treated to a loving restoration by Mopar expert Roger Gibson in 2000. The Rapid Transit 1971 Plymouth Road Runner was also expected to be one of the big draws in Indy as it carried a pre-auction estimate of $250,000 to $400,000. Built by Chuck Miller of Styline Custom for Chrysler Corporation, it was reportedly Steve Julianos favorite and most cherished possession. Known as the Chicken Head car due to its 3D Road Runner heads that serve as side marker lights at all four corners. Being production-car-based, the Rapid Transit Road Runner is quite mild compared to modern-day FCA auto show concept cars (Its more akin to the vehicles built by Mopar internally for events like the Jeep Easter safari each Spring), and ultimately the car moved on to a new caretaker at $236,500, just a bit under its pre-auction low estimate. Many of us gear heads remember attending our first big new-car auto show and all the cool marketing and promotional materials on display. And how many of us built the Revell 1/4-inch scale Visible V-8 kit? Now one lucky Mopar collector owns the ultimate Hemi collectible, a full-size cutaway 426 Hemi V-8, this one signed by the father of the second-generation Hemi, Tom Hoover and Mopar racing legend Dick Landy. This one carried a pre-auction estimate of $75,000 to $125,000 but it took only $209,000 to take it home. Can you imagine this in your man cave, showing it off to your Mopar buddies? Proof that a Wedge is almost never as valuable as a Hemi, this cutaway 440 V-8 well exceeded its pre-auction estimate of $75,000 $125,000, generating a final hammer price of $198,00, more than one of the cars from the Steven Juliano Collection, the 1969 Dodge Dart Swinger Concept. While it has been reported that there were a larger number of Visible Hemi engines produced for auto show displays, fewer than six of the 440 Wedge cutaways were produced, making this one very rare and valuable Mopar collectible. Proof that the all-important signatures add to an items provenance, the second 426 Hemi, sold for just $148,500. A Super Commando A990 425-horsepower Hemi V-8, this one sports aluminum heads and many in-period racing parts that marked the race-version for 1965. The pre-auction estimate on this item was $75,000 to $125,000 and it handily exceeded expectations with a final price of $148,500. Among the three cutaway engines offered, this one must be consider the bargain of the trio. Another of the very interesting cars offered from the Steven Juliano Collection was the 1969 Dodge Dart Swinger Concept car. As it turned out, with a pre-auction estimate of $150,000 to $200,000, its final hammer price of $110,000 might be seen as something of a disappointment but with rare exotica like this, its often relative. Built by the Alexander Brothers in Detroit, (of Dodge A100 Deora fame), this car is powered by the 340 V-8 with a four-speed manual transmission. It made its debut at the 1969 Chicago Auto Show. Like the other cars in the Steven Juliano Collection, it escaped the fate of so many factory-sponsored show cars, not being sent to the crusher. Thanks to collectors like Steve Juliano, it was located, restored, and now moves on to a new owner who will surly cherish it. Quite possibly the best bought of any of the cars from the Steven Juliano Collection. This could well be the ultimate in Mopar paper memorabilia, a 15-panel 1970 Dodge Challenger outdoor billboard. Measuring 240 inches by 111 inches, you would need a really large man cave (its much more adaptable to hanging in a large warehouse-sized garage) to properly display it. There was no pre-auction estimate on this item so its hard to say if the hammer price of $44,840 was a surprise. Save for the cutaway engines, this was the highest priced memorabilia item from the Steven Juliano Collection and gives one a sense of size and scope of his collecting efforts over the past three decades. This was one of the most popular, thus one of the highest-priced items from the Steven Juliano Collection, this 1970 AAR Cuda official team jacket. With a take-home winning bid of $10,030, its not likely that its new owner will be wearing it out to the track or even a local Cars and Coffee-style event. Hurst icon Linda Vaughn made an appearance at the Steven Juliano Collection Sale, this an almost life-size stand up of the First Lady of Motorsports that required a bid of $3,835 to add to the new owners automobilia collection. Not every item on offer from the Stephen Juliano Collection was stratospherically priced. Having started my career in the mobile electronics industry, this was my favorite, a Chrysler Parts (as opposed to Mopar) display for a 1960s-era 8-Track player. For a very modest $236, this could have been added to your own Chrysler marketing memorabilia collection. In my opinion, very well bought. The post The Steven Juliano Mopar Collection Attracts Big Excitement at Mecums 2019 Spring Indy Auction appeared first on Hot Rod Network .
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