By email@example.com (Michael Fira)
Aston Martin may be late to the SUV party but the British automaker is doing everything it can to ensure that the DBX will be a success right out of the box. It's even opening a brand-new facility that will, at first, focus only on making the DBX before also assembling all of the Lagonda models. The new factory located in Saint Athan, Wales, will eventually employ up to 750 people, most from around the Vale of Glamorgan area. While production for the DBX will kick-off in earnest in the first half of 2020, Aston Martin used the unveiling of its new plant to also show to the press what has to be the production-ready version of its SUV, albeit covered in red-and-black camouflage. The version we've seen testing at the Nordschleife and the Arctic Circle among other places in the past year or so was a prototype but the body we can see on the new mule displayed at Saint Athan is the real deal that people will see in late 2019 when the official launch event will take place. The Aston Martin DBX will soon become the newest member of a very popular niche, one that was, basically, made popular some 15 years ago when Porsche launched the Cayenne. The luxury and sports car establishment might've laughed at the news that Stuttgart's sports car maker, famed for building the 911 for decades, lost its way and started building SUVs but, soon enough, the market demanded more super-fast and super-luxurious options and Bentley, Maserati, Land Rover, and even Lamborghini answered the call of the masses and came forth with their own SUVs. Ferrari is also expected to entertain its wealthy clientele with a high-riding Prancing Horse named the Purosangue, so Aston Martin's decision to create the DBX feels normal once you take a step back and look at the whole picture. On top of that, sales of these models are what enable these manufacturers to continue to make sports cars and supercars.